Words are everywhere. We are constantly bombarded with messages, promotions, updates, advertisements and campaigns, and the majority of it will add very little value to our lives. Despite my efforts to subscribe only to useful newsletters, I can easily receive over 50 automated emails a day. The value of the word– written and spoken– is decreasing. I call it verbal inflation.

And as those voices clamor for our attention, we wrestle with our own need to be heard. Words gush out of us when we’re tired, frustrated, passionate, contemplative or even confused.

So how do we reconcile our need for verbal expression with the fact that everyone– including ourselves– experiences a verbal overload on a regular basis? How do we become powerful speakers (or writers) whose words actually matter?

5 Secrets of Powerful Speech-- how to become someone that everyone listens to

Authenticity doesn’t always cut it

Genuine authenticity comes straight from the heart: it’s raw, vulnerable, insightful, and ultimately redemptive. But the “authenticity” that so often comes with the overshare, the rant or the recalcitrant refusal to change is truly the worst kind of expression.

Related: When Authenticity Becomes A Recipe For Disaster

If we seek to wield power with our words, we must think about their impact before those words are spoken. It’s easy to provoke a reaction with dramatic claims and trendy clamor at first. But recall the boy who cried wolf. In the original story, the villagers were so sick of his false alarms that they ignored his one true alarm, and he gets eaten by the wolf.

We, too, can be overrun by our worthless words if we don’t hold ourselves to a high standard. Do you want to be heard and believed? Then read on!

5 Secrets to Powerful Speech: THINK

Have you ever said (or written) something that you immediately regretted? I have, too– it seems a part of the human condition. So how can we minimize those instances?

I recently came across a brilliant acronym that I would like to expound upon. Unfortunately I don’t know the original author of this acronym, but s/he exposed the secret to powerful speech.

The following five questions are the ones to ask yourself before speaking or writing (or in any other way, expressing). They are so simple, and yet if we filtered everything we said in a day through these standards, many of us probably should have remained mute. It’s painful to realize that so much of what is written or spoken is junk; the good news is that, the less junk we put out there, the more likely people will listen to what we do say. 

T: Is it true?

A basic rule-of-thumb to avoid the boy-who-cried-wolf situation is to avoid lying– especially the kind used simply to get attention. Perhaps you would never consider literally crying wolf (or perhaps yelling “Fire!” in a crowded room), but you do find yourself exaggerating the truth for dramatic effect.

There’s nothing wrong with a little embellishment for entertainment value, but a powerful speaker is one who knows how to use emphasis to the benefit of the listener. Speak what is true. 

H: Is it helpful?

There are so many proven facts out there that just aren’t very helpful. Speaking powerfully requires the discernment to disseminate the truths that are helpful in the moment.

The most difficult aspect of this question is that you can’t be helpful if your goal is simply to win an argument or save your pride. In order to be helpful, you have to recognize need in the situation.

I: Is it informed?

We love to speculate, don’t we? We skim a brief article and suddenly we’re experts. We see a snapshot of a place we’ve never been to, and suddenly we’re describing it with authority.

One of the greatest things about speaking powerfully is actually taking the time to understand the subject. Those of us who received a liberal arts education often have the skills to “fly by the seat of our pants” when it comes to a discussion. But soon that house of cards will collapse, and more often than not, we’re only basing our opinions on a hunch. Better to be informed, or to admit you don’t know, if you hope to gain trust and respect from your listeners. 

N: Is it necessary?

Again, we must assess and understand the need for something to be said before we say it. Sometimes under the guise of “just trying to help,” we spin webs of frivolity around a dire situation in need of anything but.

Wouldn’t you like to be the person in the room who says what actually needs to be said? Me, too.

K: Is it kind?

The ultimate test of your goodwill: given that your words are true, helpful, informed, and necessary, can you say that they are kind?

Kindness is a very difficult word to define, but we all know what it means because we’ve experienced it. Sometimes kindness means unveiling a difficult reality so that it can be addressed. Other times it means clothing those words with gentleness and compassion. After all, gentleness is the most powerful weapon we have for effecting change.

The bottom line: you’re capable of powerful speech.

Everyone is capable, but not everyone puts their words to the test. Whether you desire to write a beloved blog, to bring value and depth to your relationships, or to advocate in a compelling manner for something you care about, these five questions are absolutely necessary.

In this endless sea of words we now know as the twenty-first century– where anyone can text, tweet, email, or post– people are looking for value. Seek it. Find it. Deliver it.